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LOGO DESIGN
FOR INVEST FEST
BRANDING
THE TASK
The task here was to create the most vital part of the branding process. The Logo for EYL's Invest Fest.
MY ROLE
My role here was to bring the front facing asset to life. This was an accidental update to the previous logo. I simply added a new idea (logo) to the Invest Fest flyer/ poster assets sent for approval. and the logo update conversation's began.
THE PROBLEM
How do I keep it simple yet bring an updated look to Invest Fest?
THE OUTCOME
The outcome for this was great. A simple logo update that I subtly pitched in replace of the previous logo became the front facing asset for an event with 1000's in attendance, including some of the most powerful entertainers, businessmen, and entrepreneurs in the industry. Humbled.
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