Global Key Art Design & Creative Direction
Client: Netflix
Role: Key Art Designer / Lead Designer (Project-Based)
Scope: Concept, composition, and full visual execution
Platform Reach: Hundreds of millions of viewers worldwide
The
Challenge
Netflix needed cinematic, high-impact key art that could compete at a global entertainment standard—artwork that would instantly communicate story, emotion, and quality while standing out across a massive content ecosystem.
The work had to:
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Feel premium and theatrical
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Translate across international audiences
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Drive discovery and engagement at scale
The
Vision
Approach every title as a film poster, not a thumbnail.
Design with narrative, tension, and composition that could live anywhere in the world and still feel iconic.
My focus was:
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Strong cinematic lighting and hierarchy
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Emotion-first storytelling
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Poster-level craftsmanship at streaming scale
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The
Execution
I owned creative direction from concept through delivery handoff, including:
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Visual concept development
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Composition and typography direction
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Cinematic storytelling through design
Selected titles include:
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My Next Guest Needs No Introduction with David Letterman
(Kim Kardashian, Dave Chappelle, Robert Downey Jr.) -
Penguin Bloom
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Jurassic World: Camp Cretaceous
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The Minimalists
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Crack: Cocaine, Corruption & Conspiracy
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Stamped From the Beginning
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I Am Not Alone
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Cocaine Cowboys
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Audible
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Octonauts: Above and Beyond
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Bookmarks: Celebrating Black Voices
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Canvas
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The Upshaws
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NIAJ: The Festival 2022
"Congrats, your work is about to be seen by 200 million people"
- A note from Netflix after My Next Guest
The Impact
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My first internationally released creative work
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Artwork (My Next Guest) viewed by 200M+ people on initial release
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Total reach in the hundreds of millions and growing
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Established me as a trusted high-level key art designer in entertainment marketing
This work represents creative leadership at global scale, where design shapes how millions experience content.
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Almost 2 decades of excellence ⬇
Netflix
Puma
Meta
MAC Cosmetics
Holiday Inn Express
Student Fund Initiative
Invideo
Revolt TV
YSL
Showtime
USC Trojans
Double Tree Hotels
Strong Black Lead
Love Is Blind
NFL Alumni
Earn Your Leisure
National Kidney Foundation
Bowling Green State University
Actively Black
Higgsfield
Married At First Sight
RCA Records
Bad Boy Records
Warner Bros Records
Rowan State university
Support Black Colleges
Alex Hormozi
and more...
Creative Director & Lead Designer
© 2026 by Jarrhette Burke