Creative Direction, Visual Identity & Cultural Branding
Client: Earn Your Leisure (1.5M+)
Market Mondays | Invest Fest
Role: Creative Director, Visual Identity & Experiential Design
Scope: 100% ownership of creative direction across digital, social, live events, and brand visuals
Reach: Millions of views worldwide • 20,000+ attendees at Invest Fest 2025
The
Challenge
Earn Your Leisure was bringing financial literacy to the culture in a way few brands ever had. The challenge wasn’t just to make finance look good—it was to make finance feel cool, relevant, and culturally magnetic.
The question became:
How do you take age-old financial information and present it in a way that speaks to youth, culture, and people who never saw themselves reflected in traditional finance spaces?
Not by creating “finance art” and hoping it connects.
But by creating art that speaks to the masses, and letting finance live inside of it.
The challenge was to:
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Make financial education visually aspirational
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Create imagery that felt like culture, not curriculum
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Build a visual identity that drew people in emotionally before they engaged intellectually
The
Vision
Design for the viewer, not just the subject.
Instead of designing “finance visuals,” I designed cultural visuals that carried financial meaning.
The goal was to create art that felt:
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Cinematic
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Aspirational
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Culturally fluent
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Rockstar-level
Then allow finance and investment education to live inside that world.
This shift made the brand feel less like a lesson and more like a movement.
Not “learn finance.”
But “this is what power, knowledge, and ownership look like.”
The
Execution
I owned 100% creative direction for all visual output, including:
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Selected social media branding and campaign systems
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Market Mondays podcast branding and marketing assets
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Invest Fest’s visual identity:
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Stage visuals
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Event branding
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Promotional graphics
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Annual platform modifications
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Presentation decks and marketing collateral
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Brand consistency across digital and live experiences
My creative direction unified all touchpoints under one recognizable visual system that scaled with the brand’s growth.
The Impact
“When people think of Earn Your Leisure, they think of your art.”
That quote perfectly describes the role design played in the brand’s identity.
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The visual language became synonymous with the brand itself
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Millions of global views across social and event platforms
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Recognition from cultural leaders including:
John Hope Bryant, Tyler Perry, Robert F. Smith, Jack Dorsey, Magic Johnson, Issa Rae, Shannon Sharpe, Steve Harvey, 50 Cent, Rick Ross, T-Pain, Ne-Yo, Charlamagne Tha God, Dame Dash, T.I., and more -
Invest Fest grew into one of the largest live finance and entrepreneurship events, hosting 20,000+ attendees in 2025 alone
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This work represents creative ownership at cultural scale, where design is not decoration—it is identity, credibility, and authority.
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Almost 2 decades of excellence ⬇
Netflix
Puma
Meta
MAC Cosmetics
Holiday Inn Express
Student Fund Initiative
Invideo
Revolt TV
YSL
Showtime
USC Trojans
Double Tree Hotels
Strong Black Lead
Love Is Blind
NFL Alumni
Earn Your Leisure
National Kidney Foundation
Bowling Green State University
Actively Black
Higgsfield
Married At First Sight
RCA Records
Bad Boy Records
Warner Bros Records
Rowan State university
Support Black Colleges
Alex Hormozi
and more...
Creative Director & Lead Designer
© 2026 by Jarrhette Burke