Senior Creative Evaluator & Visual Quality Consultant – META Ai

Defined professional creative standards for generative AI systems by evaluating visual quality, artistic integrity, and prompt-to-output cohesion.

• Established benchmarks for composition, storytelling, and clarity

• Ensured AI outputs aligned with professional design expectations

• Helped shape how AI interprets creative excellence

Where creativity meets the future of technology.

Creative Director, Brand Identity & Health Education Design Black K.A.R.E. (Black Kidney Awareness, Resources, and Education)

Led creation of a full brand system for a national public health initiative.

• Designed the official Black K.A.R.E. logo

• Built the complete look and feel (colors, typography, visual language)

• Unified branding across:

  • Baxter International

  • National Kidney Foundation

• Designed toolkit and training materials

• Developed digital design system for a kidney health education platform hosted by Baxter

Design with responsibility. Identity with purpose.

Lead Designer, Social Campaigns & Title Promotion

Designed social-first visuals promoting top Netflix titles and cultural moments.

• Amplified Black stories and creators

• Translated cinematic storytelling into scalable digital campaigns

• Delivered premium design aligned with Netflix standards

Product Designer, Franchise Merchandise – Shameless

Designed the official Patsy’s Pies packaging for Showtime’s final season fan experience.

• Official franchise merchandise

• Shared widely by fans and media

• Blended entertainment with product design

Creative Director, Web, Branding & UI

Directed digital branding systems and UI design for alumni-hosted podcasts and platforms.

• Custom website design

• Brand identity systems

• Full creative ownership

Lead Designer, Artist Branding & Visual Campaigns RCA Records • Bad Boy Records • Warner Bros. Records

Directed artist branding, album artwork, and marketing visuals across major labels.

• Cultural storytelling through visual identity

• Album and single artwork

• Campaign and promo design

Creative Director, Branding, Presentation & Strategic Visual Design

Projects for:

• USC Trojans

• Bowling Green State University

• Rowan University

• Student Freedom Initiative (Robert F. Smith + Air Force Major General Mark Anthony Brown)

• Executive-level presentations

• Branding systems

• Strategic communication design

Creative Director, Pitch Decks & Visual Storytelling

Collaborated with Joseph Cilona, executive producer of hit television franchises including Married at First Sight and Love Is Blind, on pitch decks for upcoming television concepts and series.

Led visual storytelling and presentation design to help translate show ideas into compelling, market-ready pitches.

Responsibilities & Impact:

• Designed high-level pitch decks for new television concepts

• Translated narrative, tone, and format into clear visual systems

• Elevated pitches with cinematic layout, hierarchy, and pacing

• Supported development-stage storytelling for network and platform consideration

This work demonstrates creative leadership at the conceptual stage of entertainment, where design helps ideas get bought, funded, and produced.